Do you know that content marketing is a strategy that 82% of businesses vigorously use to boost their content reach and engagement? You need two things to succeed in blogging or any arena of online business: quality content and reach.
I can assume that you’ve filled your blog with quality content and are facing difficulty getting the reach. Here I’ve listed the most important aspects to boost your content reach and information.
Let’s explore the solution to boost your content reach and engagement without further ado!
1# Content Marketing Strategy Through Social Media
Building a Social media strategy is the best way to boost your content reach & engagement. The essential part is to market your content, and instead of waiting for an audience to find you, you’d better reach them.
To build your own social media content marketing strategy, you need to know the key factors of social media marketing to get the maximum content reach. The best way of doing that is using hashtags that’ll help you attract your target audience.
You’d be surprised that many businesses don’t get the desired attention because of working without creating specific goals and the right direction.
2# Build Links Leads to Organic Traffic
Another factor to dramatically increase the engagement of your blog is backlinking. Link building is essential to increasing the blog’s organic traffic.
To get more links to your website, you need to build them, and there are many link-building strategies out there.
The oldest and the best way to increase your reach is guest blogging. Guest blogging is what you write for other websites in your niche. They publish it, and you get a link back to your own blog post. It’s no more complicated than that!
3# Share Your Content on Reddit or Quora
Quora and Reddit are famous question-answer platforms where people post their genuine queries. You’re required to understand the culture of these platforms to submit the post successfully.
On Reddit, you can’t promote yourself directly, or doing that may result in getting called out or even banned. You need to check all rules and regulations and check if the subreddit you’re posting in allows link submission or not.
Similarly, on Quora, don’t post the link of your blog post; instead, create a new post that is precise but catchy and informative to attract traffic. When users find it useful, they’ll move to your website through the URL of your blog on your profile. This brings you to the benefits of using Quora and Reddit as traffic generator channels.
4# Repurpose Your Blog content and Create Visual Content
Repurposing your blog Content is the best way to boost your content reach and engagement. Especially if you’ve already published the authoritative content, you should repurpose it.
You can do that by turning your text into a visual asset, like images, videos on YouTube, charts, SlideShare, and infographics. In today’s digital world, people are more likely to watch videos to consume more information in less time.
Repurposing your content into video is probably the best option as YouTube has wider audiences, and you have more chances of reaching far more people, and you can take them to your blog.
5# Comment on Other Blogs
Comments are a great way to build authority and get engagement on your blog. Commenting on other blogs of your niche gets you involved with other bloggers and builds strong connections.
How does it work? When you comment on another blog that should be meaningful, the moderator of that blog will likely check your blog and even comment on your blog too.
Having comments on your blog encourages new readers to read as it builds trustworthiness. You can check these ways to get more comments on your new blog.
Do all these above ways work definitely?
All the above tactics are free and the easiest way to increase blog traffic, but it requires effort and determination. You can’t become famous in a day; all you need is to use all these resources adequately and hold the sanity to get the best out of it.
If you still have not created your own blog? Check out this 7-step guide to start your own blog right now!